Norwegian farm-raised salmon is the standard — not for the marketing value of a flag, but because Norway's regulatory framework for aquaculture is genuinely the strictest in the world. The fjord waters run cold and clean. The feed standards eliminate the contaminants common in lower-cost sourcing regions. The aquaculture operations are audited, publicly reported, and accountable.

We cold-filter immediately after pressing. This preserves EPA and DHA potency — the omega-3 compounds that actually deliver the joint, coat, and cognitive benefits you're buying the product for — while eliminating the oxidized-fat odor that makes most fish oils unacceptable to pets and their owners alike.