Why We Built Impact Paws
Every supplement brand promises purity. Few can prove it. We built Impact Paws because the pet supplement market has a credibility problem — and the pets paying the price don't have a vote.
Impact Paws is a premium pet health supplement brand under Impact Goods, LLC, based in Reston, Virginia. Our first two products — Norwegian Salmon Oil and Bitter Apple No Chew Spray — are the foundation of a line built around one principle: if we wouldn't put it on the label, we wouldn't put it in the bottle.
Why Norwegian Farm-Raised?
Norway's aquaculture industry operates under the strictest environmental and safety standards in the world. Clean fjord waters. No corner-cutting. Cold-filtered immediately after pressing to preserve EPA and DHA potency — and to eliminate the odor that causes most pets to reject fish oils outright. This is where our salmon comes from. Every batch. No exceptions.
We publish a Certificate of Analysis for every production batch. Batch number visible. Lab name visible. Downloadable PDF. Not because it's required — because it's the minimum standard for a brand that claims to care about your pet's health.
When you scan the QR code on your bottle, you land on our COA page — not a homepage, not a marketing page. The proof, directly.
We're building a full line of intentional pet health supplements — omega-3, joint support, probiotics, and more. Every product will meet the same sourcing standard, carry its own Certificate of Analysis, and be built for every dog, cat, puppy, and kitten in your home.
HAPPY PETS. REAL IMPACT.
